Wednesday, April 26, 2017

Robot Food tones up Bulk Powders

Bulk Powders is a sports nutrition company that sells its products online in bulk. It was recently given a visual refresh by Robot Food, who also designed the previous look in 2013.

In recent years the Bulk Powders product line has expanded from a specialty product for athletes and bodybuilders to a wider range of lifestyle products. This necessitated rationalisation to clarify the different product lines.

Of the four sub-brands, the food and snacks-oriented Active Foods was given its own distinct identity. The other three are clarified through use of colour. Overall, the packaging has been simplified with fewer and clearer colours.

Tuesday, April 18, 2017

Logo round-up: March 2017

March brought us more than 40 interesting logo changes from around the world. This included a some relatively significant ones, such as grocery chain Aldi and the new airline Level.

Wednesday, April 12, 2017

Italy's Acea pins down digital identity

Asea is a major Italian water and energy utility. Last month it launched a new corporate identity designed to work better on digital platforms.

The new logo makes heavy use of a simplified map pin symbol which models all letters in the new logos. The pin was chosen as a universal symbol that connects physical locations with the digital world. The logo blends the colours of the groups three main business area, water, energy and environment.

Monday, April 10, 2017

Comcast launches Xfinity Mobile service

America's favorite cable company Comcast is launching a mobile phone service, using a network based on Comcast's own Wifi hotspots and Verizon's 4G network. The name of the service was announced last week.

Comcast's is using the Xfinity brand for its TV, broadband and phone services and the new mobile service will be called Xfinitiy Mobile. The new service is only available to existing Xfinity costumers, but although it is a sub-brand of Xfinity it has its own logo and distinct look and feel.

Thursday, April 6, 2017

FutureBrand brings Nordic light to Baltic bank

Two Nordic banks, Sweden's Nordea and Norway's DNB, are merging their Baltic subsidiaries to create a new bank called Luminor. The name and logo, designed by FutureBrand, were announced a month ago.

The name combines the latin word for "light" with -nor, representing the bank's Nordic roots. The "light" is an expression of the bank's aim to help its costumers, "a visible sign that things can change for the better".

Wednesday, April 5, 2017

Hulsbosch brands property group Dexus

Dexus is one of Australia's leading property group's, owning real estate in retail, office and industry. They recently launched a new visual identity, developed by Hulsbosch.

The new identity aims to raise awareness about the company so that it can highlight its various services and benefits to current and potential costumers. Visually, the identity has been designed to work for many different properties, which is reflected in the rectangle next to the word mark that can contain different colours.

Tuesday, April 4, 2017

Robot Food tames Honey Monster

Honey Monster is a brand of puffed wheat cereal, formerly known as Sugar Puffs but renamed in 2014 after its mascot. Last year, the brand was licensed to Brecks who relaunched it last week. The new look was designed by Robot Food, who also helped relaunch the Good Grain brand from the same manufacturer.

The cereal brand had great recognition, but had lost some relevance as parents opted for less sugary cereals. As a result, to product has been overhauled to use less sugar. The new look is a sharp break with the past that should make it appear more credible and relevant. The old brash and intimidating honey monster has been redrawn in flat colours to appear more friendly.

Monday, April 3, 2017

Carl's Jr and Hardee's loose the smile

Carl's Jr and Hardee's are two American burger restaurant chains with around 3,500 locations taken together. Although using different names, the two chains share most brand attributes, using similar logos, design and marketing. Last week, the company announced an overhauled advertising approach that will use humour and an actor playing the chain's founder. This puts an end to an absurd twelve year campaign where the chain marketed itself with women in bikinis. Simultaneously, the "happy star" in the chain's logo has lost its satisfied grin.

The new logos remove most of the effects of their predecessors, leaving only the stars and wordmarks intact.

Friday, March 24, 2017

Fresh retro look for Gevalia coffee

Gevalia is Sweden's leading coffee brand, now owned by the international Jacobs Douwe Egbert group. Last month, it launched a new look with new packaging.

Gevalia is an old brand with a strong heritage. Both the new and the old logo mixed cues from historical packaging, taking advantage of that heritage.

Wednesday, March 22, 2017

Unifying symbol for Getinge

Getinge is a Sweden-based medical technology company. It has expanded through acquisition, creating an unnecessarily broad portfolio of brand names. Last week, it announced that it would unite all its divisions under the Getinge brand, introducing a fresh new symbol at the same time.

This takes the company from a multi-brand to a single brand strategy. Getinge had previously been an endorser brand, but will now be the main brand, with some legacy brands such a Macquet being kept as sub-brands.

Good Grain given honest overhaul by Robot Food

Good Grain is brand of healthy cereals, marketed in the UK by specialist cereal manufacturer Brecks. Recently, the brand was given a new look by Robot Food.

The healthy cereal category suffers from a lack of consumer trust due to spurious health claims made by various manufacturers. The brand relaunch combats this and positions Good Grain as an honest challenger brand. This is reinforced through the launch of new products made that fit the new positioning. The new packaging dominated by vibrant colours and it tries to avoid category clichés.

Tuesday, March 21, 2017

Startling Brands interprets translation service Dacha Media

Dacha Media is a consultancy in Berlin that seeks to expose its clients to the English language through editorial services (e. g. professional translation). It recently launched a new visual identity and website, both designed by Startling Brands.

The company was founded by journalists and works with journalistic content, so Startling Brands sought to emphasise the link to the media business. Visually, this was done with a logo featuring the letters D and M in the form of an open newspaper.

Wednesday, March 15, 2017

Logo round-up: February 2017

The logo round-up for February is unusually tasty, featuring a large amount of food brands. But there were also several other noteworthy logo changes around the world.

Monday, March 13, 2017

Superestudio creates playful look for Nickelodeon

World-leading kids TV channel Nickelodeon launched a new on-air look over the weekend for this years edition of the Kids' Choice Awards.

The new look was created by Buenos Aires-based Superestudio and features kids interacting with characters from Nickelodeon shows in a playful and surreal mix inspired by online culture. This should convey "play, surprise and imagination" and make the world feel more playful for the channel's viewers.

Thursday, March 9, 2017

Robot Food launches own tattoo care brand Electric Ink

Independent branding agency Robot Food have taken it upon themselves to launch a brand for tattoo care products, having noticed a lack of credibly branded products in that sector. The new brand is called Electric Ink and was largely developed in-house.

Custom illustrations in contemporary tattoo style were developed by London artist Tom Gilmour. These dominate the packaging, giving it credibility and making it stand out.

Digix – new name for Brazilian IT company

DígithoBrasil, a Brazilian IT solutions company, changed its name to Digix a month ago.

The new brand is reportedly designed to better position the company as a provider of IT solutions for public management. They kept the colors from the old logo, but applied them to a flexible logo, featuring a constantly changing blob.

Monday, March 6, 2017

Imaginary Forces creates new HBO intro

Back in 1983, HBO premiered an elaborate extended intro to be shown before feature presentations. It was used for many years and noted for the (at the time) high production values and overall "epicness" that made it stand out among TV graphics at the time.

Recently, Imaginary Forces produced a new version of the intro, updated for 2017. Rather than panning through a modelled city, the new version zooms into homes of viewers consuming HBO content on various devices. It was created through a combination of live action and computer graphics and features an updated orchestral score.

Discount gradients for Aldi

Aldi Süd is one of the world's leading discount supermarket chains, operating thousands of stores in southern Germany, the United States, the United Kingdom, Australia, Austria, Switzerland, Italy and other countries. Last week (March 2), the company unveiled a refreshed logo. It was developed by an agency called "illion. markensocietaet".

The new logo builds on its predecessor, but gives the individual elements a more contemporary look. According to a press release, this reflects ongoing changes in the company.

The new logo is reportedly already used in China, but will start rolling out in other countries in June.

Thursday, March 2, 2017

Troika refreshes Pechanga casino

Pechanga Resort Casino is an Indian casino with resort facilities in California. Yesterday, it launched a new brand identity, developed by Troika, to highlight an upcoming expansion.

Troika created a simple recognisable P logo that works better across digital platforms. It should also better convey that Pechanga is a luxury destination. The feathers from the old logo are only present as an abstraction at the bottom of the P.

Wednesday, March 1, 2017

CSC and HPE ES to become DXC Technology

American IT services company CSC (or Computer Sciences Corporation) is in the process of merging with the Enterprise Services division of Hewlett Packard Enterprise (HPE ES). Last month it was announced that the combination of CSC and HPE ES will be called DXC Technology. The brand was developed by Siegel+Gale.

According to a press release, DXC's mission is to guide its clients on "their digital transformation journeys", which may explain the name.

Monday, February 20, 2017

Adecco launches separate corporate brand

Switzerland-based Adecco Group is one of the leading staffing companies in the world. In addition to the main Adecco brand, it operates under a few other brands. To create a clearer distinction between the operating and corporate level, Adecco recently introduced a separate brand identity for the Adecco Group. It was developed by Landor Associates. Adecco (without "Group") will still be used for the staffing business.

According to a press release, the new look represents the "core values, passion and humanity" of the group. Landor also worked on rejuvenating the main Adecco brand.

Thursday, February 16, 2017

Logo round-up: January 2017

Here's the first logo round-up for 2017. This month we finally found out how the new Mozilla logo was going to look and Juventus decided to swap its crest for an actual logo.

Tuesday, February 14, 2017

Architectural logo for ITHQ by lg2

The Institut de tourisme et d'hôtellerie du Québec (ITHQ) is an educational institution in Montreal that provides training for the tourism and hospitality sectors. Last month, the institution unveiled a new visual identity, developed by local agency lg2boutique.

The new logo is an architectural symbol, inspired by ITHQ's distinctive main building. It is infused with dynamism by using a variety of bright colours and using the logo to create pattern.

Thursday, February 9, 2017

TV3 New Zealand becomes Three

TV3, the leading TV channel in New Zealand, was rebranded overnight to become Three.

This was reportedly done to make the brand more reflective of the channel's content by becoming more "vibrant, playful and inspiring". The identity for a TV channel is the sum of its parts, and it is implied that this is the reason behind the plus and equal signs in the logo. Videos posted online suggest the logo can be constantly animated to change colour, be skewed or given rounded edges.

Wednesday, February 8, 2017

Fresh new logo for Bravo

Just one week after the introduction of a new logo for American cable network Lifetime, its main competitor, Bravo, also launched a refreshed logo.

For Bravo, it's mostly a refresh of the old logo, keeping the talk bubble but simplifying it and introducing a new typeface. It's main version is black and white, but it can take on other colours. Other elements of the new look make heavy use of the 45 degree angle in the bubble. According to a comment to Variety, this reflects how the channel has evolved since the last update.

Tuesday, February 7, 2017

Futurebrand creates nursing home brand SouthernPlus

Southern Cross Care in Western Australia (WA) is a nursing home provider, headquartered in Perth. As elderly care in Australia is changing to be more consumer-oriented, the organisation launched a new brand in January. The new brand was developed by Futurebrand, with a communications platform by 303MullenLowe.

The new brand is called Southern Plus. It is built around a realistic and positive approach to ageing. Visually, this is enforced through warm colours and typography with genuine imagery.

Monday, February 6, 2017

New circle for Lifetime

The American cable network Lifetime launched a new logo last week. The female-oriented channel is the home of Project Runway and a wide variety of other reality programmes.

The previous logo was introduced in 2012, but was later given a slight refresh. The new one was introduced to Lifetime's online presence on January 30, but other than that there's not much information available at the moment. While the main version of the logo appears to be the pink one pictured above, it can also take on other colours when needed. More information may surface later on.

Mr B & Friends rebrands TechBenefits

TechBenefits is an employee benefits service that allows employers to include electronics as part of their salary. The employees decide if they want a laptop or a TV through a dedicated website. The visual identity was developed by Mr B and Friends.

An earlier icon featured a jumping man, which was updated and simplified. The visual language is dominated by bright colours and has been applied to a new responsive website, also developed by Mr B and Friends.

Friday, February 3, 2017

Strong and energetic look for Norway's Enova

Enova is a Norwegian state-owned enterprise charged with transitioning the country to environmentally sustainable energy use. It recently launched a new visual identity.

The new look shall express "internal energy and willingness to act". The logo contains a gradient from blue for "knowledge, technology and business" to red for "energy, action and commitment".

Thursday, February 2, 2017

Science drops boxed logo

The Science Channel is a cable TV channel devoted to the universe, physics, engineering and all things science. Since its launch in 1996 its profile has shifted somewhat and its recently took another step by introducing a refreshed look with a new logo.

The previous logo was dubbed "morph" and introduced in 2011. Its replacement is a quite simple blue box with the letters S, C and I.

Monday, January 23, 2017

New logo for Air Liquide points out new phase

Air Liquide is an French gas conglomerate with activities around the world including supply and services. After acquiring American competitor Airgas last year it has 68,000 employees and three million costumers. This month it introduced a new corporate identity, created by Saguez & Partners.

The old logo was reportedly introduced in 1991 as a refreshed version of a 1972 logo. The old monogram is replaced by an abstract symbol named "Alpha". It is used with a wordmark featuring custom type modelled on the symbol.

Wednesday, January 18, 2017

Saffron launches creative identity

Saffron Brand Consultants is a brand consultancy network set up by Jacobo Benbunan and Wally Olins in 2001. Since then, it has carried on the creative approach to brand design developed by Olins for numerous clients. Last year, it launched a new visual identity to celebrate its 15th anniversary.

The old refined logotype with its distinctive ligature was developed by Wally Olins, Miles Newlyn and Daren Cook when the consultancy was established. The new logo is a simple sans serif wordmark, but overall the new look is less restrained and varied, reflecting Saffron's "creative, disruptive, innovative and digital" qualities. This includes a custom type family that conveys an incremental creative process.

Tuesday, January 17, 2017

Logo round-up: December 2016

A final look back at 2016 with a look at new logos introduced in December. The refreshed looks for Nascar and the German Bundesliga stand out most, but we also got a new name for Google's self-driving car, a modern look for Dale Carnegie and a few dozen other brands from around the world.

Monday, January 16, 2017

Combined logo for VodafoneZiggo

The largest cable TV operator in the Netherlands, Ziggo, was bought by Vodafone last year. A week ago, the combined company revealed its combined identity, VodafoneZiggo, which will be used at a corporate level in the Netherlands. The old brands will still be used for their respective products.

Both Vodafone and Ziggo are well established brands with distinct identities. The combined "Franken logo" merely places them next to each other, with a red-orange line underneath to unite them.

Thursday, January 12, 2017

Lusty branding for Swiss chocolate maker Camille Bloch

Camille Bloch is a Swiss chocolate manufacturer that prides itself on innovation. Back in December, it launched a new visual identity, developed by Swiss agency By Heart.

The new look is dominated by "lustful" imagery of chocolate. The new wordmark logo is an updated version of an original signature from the 1930s.

Tuesday, January 10, 2017

Fresh look for Polish grocery chain Żabka

Żabka (Polish for "frog") is a large Polish grocery chain made up of around 4000 stores. Last autumn it launched refreshed grocery stores featuring a visual identity developed by Warsaw-based agency BNA.

The Żabka is positioned as a friendly and convenient grocery store for everyday needs. The literal image of a friendly frog has been replaced by on based on typography, with a "frog smile" hidden in the letters. In addition to the logo, BNA also developed signage and guidelines.

Monday, January 9, 2017

Hulsbosch created lively look for McGrath Foundation

McGrath Foundation is a breast cancer charity in Australia. At the end of last year, they introduced a new brand identity, developed pro bono by Hulsbosch.

The new logo features a motif dubbed the 'life force', representing "the continuing experience of all those touched by breast cancer". Collaterals make heavy use of pink a similar colours, with imagery and messaging that promotes the friendly brand of care that the organisation provides.

Tuesday, January 3, 2017

Optimistic rebirth for Credit Karma

Credit Karma is an American company that helps people manage their debt to "improve their credit health". Last month, the launched a new visual identity, developed by Siegel+Gale.

The new modernised logo is designed to better represent Credit Karma and its offerings. It does this with a fresh and friendly lowercase wordmark in optimistic green.