Tuesday, June 30, 2015

France's electrical grid ERDF gets its own logo


ERDF, or Électricité Réseau Distribution France, is the company in charge of France's electrical grid. Its 38,000 employees manage 95 percent of the electrical grid on French soil. It is a subsidiary of the electricity utility EDF and was branded as such until today when ERDF was given a separate visual identity.

A press release states that the new logo is an affirmation of the company's values, such as innovation, proximity and competitiveness. The company chose a simple logo with two colours. Blue is traditionally associated with ERDF and its vehicles, while green symbolises innovation and green technology.

Friday, June 26, 2015

International cycling shows its new stripes


Switzerland-based Union Cycliste Internationale is the governing body for the sport of cycling. This week, it introduced a new visual identity, created by SomeOne in London.

The UCI is associated with the stripes in the old logo, and they were retained and revitalised in the new identity. SomeOne also worked on extending this theme to different applications.

Friday, June 19, 2015

Logo round-up: May 2015



A somewhat shortened and delayed logo round-up this time. This is mostly due to technical difficulties, but also because there was an unusually thin harvest for the month of May. Two agencies, Saffron and StartJG, managed to get featured twice this month, good on them.

Thursday, June 18, 2015

New identity for Pestana Hotel Group embodies the pause


Pestana is an international hotel group that originated in Portugal, but now operates almost 90 hotels on three continents. Last month, the group launched a new corporate identity developed through a strategic approach by a design and identity team that is part of Ogilvy Portugal.

The new symbol is both a stylised letter P and a pause symbol, drawing inspiration from both the Pestana name and the pauses its hotels provide. The logo is colour-coded for various sub-brands, for instance the "Pestana Hotels & Resorts" logo seen above is blue, while the corporate logo for Pestana Hotel Group is all black.

Wednesday, June 17, 2015

Australia's Retail Council gets a clearer identity


The Australian National Retailers’ Association (or ANRA) changed its name last week to the far snappier and memorable Retail Council. A press release says this was done to "strengthen the organisation’s objective to advance retail", but the need for a namechange was probably exacerbated by the existence of both an Australian Retailers Association and the National Retail Association. The brand development and visual identity was done by Sydney-based agency Hulsbosch.

The Retail Council advocates on behalf of the major retailers in Australia and describes itself as "the voice of Australia’s top retailers". The new red logo is described as "bold and confident" and used extensively on all collateral.

Friday, June 12, 2015

Innovation Norway builds up new logo


Innovation Norway is an agency of the Norwegian government tasked with supporting the country's enterprises in questions relating to innovation and development. Last month, the organisation launched an innovation of its own in the form of a new visual identity, developed by Norwegian agency Bleed.

It replaces the logo used since the organisation was founded in 2004. The organisation says it has suffered from conceptions of being more bureaucratic than innovative and have taken this into account during the design process. The new concept is called "Climb Up!" and describes taking steps in the process of innovation without really knowing where it will lead. The red colour is also used in the Norwegian flag and expresses enthusiasm, energy and joy.

Thursday, June 11, 2015

Two new identities for Romania's Olympic committee


The Romanian Olympic and Sports Committee (COSR) represents Romania and organises its official teams in the Olympics and other competitions. It recently commissioned Bukarest-based Brandient to develop a new corporate identity, which was revealed recently.

The brand should represent the universal values of sports as well as national character. The brand positioning is summed up as "One Nation, one Spirit, one Team". Despite this, Brandient went gave the COSR two visual identities, one institutional logo that follows the strict rules of Olympic emblems and another more playful one to represent Team Romania. The institutional symbol should resemble both a flag and a podium, combined with the Olympic rings in a frame that resembles an arena.

For Team Romania, Brandient created a dynamic symbol made up of the letters R and O intertwined and made up of patterns that resembles traditional Romanian stitching. It should convey "national beauty, joy, pride, playfulness, friendship and the celebratory emotion of victory".

Friday, June 5, 2015

Alitalia takes off with refreshed identity


Alitalia is Italy's flag carrier and like most of the old legacy players has suffered from perpetual problems in recent decades relating to changing airline market. One major reorganisation was carried out this year, when Etihad Airways bought a 49 percent stake in the company. Yesterday, Alitalia revealed an updated visual identity as part of these ongoing changes. The revelation was part of an event involving 1,500 employees Rome's Fiumicino Airport.

Alitalia's brand identity has remained remarkably stable over time. The original tailfin symbol introduced back in 1969. An update in 2005 gave the logo a more "dynamic" shape by slanting it, but the old logo is still widely used. The 1969 look was designed by Landor Associates, and they were brought onboard once again to design the new look.

The new logo keeps the same basic concept, but the 60s typoface has been updated. The new typography is described as conveying confidence and assertiveness. On the livery, the green border that extended from the tailfin across the fuselage is gone, as the stylised A on the tailfin is larger. The fuselage now bears a colour called "warm ivory".

Thursday, June 4, 2015

Accor Hotels welcomes new identity


Accor is Europe's largest hotel operator and one of the world leaders with more than 3,700 hotels operated under several brands, including Ibis, Sofitel, Pullman, and the main Accor brand. Yesterday the company altered its name to AccorHotels and launched a new visual identity, devised by the French agency W.

The tagline, "Feel Welcome", is supposed to communicate the brand's ethos both internally and externally. Costumers should feel welcome and employees should make sure the guests feel welcome.

The new identity puts Accor's goose icon at the centre, enabling its to also work separately, for example as an app icon.

Monday, June 1, 2015

Linköping University adopts playful and robust logo


Linköping University is one of the larger universities in Sweden with about 27,000 students. Located in the city of Linköping and founded in 1975, it is celebrating its fortieth anniversary this year. Last month, it launched its first ever overhaul of its visual identity, developed with Stockholm-based communication agency Furniture.

Until now, Linköping University has been primarily identified by a seal that has been with the university since its foundation. It will be retained for use in ceremonial functions. But the use of other logos adopted by various departments will be curtailed to present a more monolithic identity.

The new logo is based on the abbreviation LiU with simple and stylised "building block" letterforms that are both playful and robust. The official typeface will be a custom version of Korolev.